JIMHANG CAPITAL
HK Businesses Going North Should Master the Communications Playbook
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Column summary
Hong Kong companies expanding into the mainland must treat narrative risk as first-class operational risk — the tools of PR, community management and crisis response are no longer optional.
中文摘要
湾区瞻势｜港商北上应善用传播手段管控舆情风险
港商北上，舆情风险已经和市场风险、法律风险同等重要。传播工具、社区运营与危机响应不再是可选项，而是治理体系的一部分。
Original source
Author: Justin Zhan (詹培勋 / 詹培勛).
Read the full article at its publisher ↗https://www.wenweipo.com/a/202601/21/AP696fe5eae4b04d7d56cf7772.html
About the author
Justin Zhan, founder of Jimhang Capital, is a Hong Kong University of Science and Technology graduate with long-standing experience across technology entrepreneurship, venture incubation, Hong Kong–Shenzhen collaboration and industrial resources.
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