JIMHANG CAPITAL

What Founders Should Learn from the Mixue Story

Original publication: GBA Insight

This page contains a column summary and source reference. The date above belongs to the original publication. Read the original source for the full argument.

Column summary

Mixue is a case study in supply-chain-first thinking, disciplined pricing and cultural product design — lessons that transfer directly to tech founders.

中文摘要

湾区瞻势|蜜雪冰城创业故事的启示

蜜雪冰城是一堂关于供应链先行、极致定价与文化产品化的实战课——这些逻辑同样适用于科技创业。

Original source

Author: Justin Zhan (詹培勋 / 詹培勛).

Read the full article at its publisher

https://www.wenweipo.com/a/202509/17/AP68c9c5a8e4b0fa6dfc3db8a9.html

About the author

Justin Zhan, founder of Jimhang Capital, is a Hong Kong University of Science and Technology graduate with long-standing experience across technology entrepreneurship, venture incubation, Hong Kong–Shenzhen collaboration and industrial resources.

Founder profile and public references

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